Bottom line
Over 52 months, Growth Saloon took TorHoerman Law from a near-invisible organic footprint to ranking for 2,823 tracked keywords — with 723 of those in the top 3 — across national and local markets.
Headline wins
- Top-3 rankings grew from 18 to 189 via Semrush domain-level data (+2,600%), and across all tracked campaign targets, 723 of 2,823 ranking keywords now sit in positions 1–3
- Top-10 rankings increased from 18 → 433 at the domain level (+2,306%), with 1,573 top-10 rankings across all tracked targets
- Referring domains exploded from ~1,312 to 10,226 (+679%) — a foundational link-authority build that underpins the ranking gains
- Total backlinks grew from ~22,790 to 37,866 (+66%), reflecting both new acquisition and a healthier, more diverse link profile
- 100% of the 3,383 tracked keywords were unranked at engagement start; 2,823 now rank — meaning we built this keyword presence from scratch
- In Edwardsville (THL EVILLE DESKTOP), 10 high-volume terms now rank #1, including "car accident lawyer" and "car crash lawyer" (201K monthly searches each) and "personal injury attorney/lawyer" (90.5K each)
Where we moved the needle
The trajectory here is straightforward: TorHoerman Law started the engagement with virtually no tracked keyword visibility and now ranks on 83% of all tracked terms. The top-of-funnel keyword expansion (top-100 rankings up from 110 to 790, +618%) came first, followed by a sustained push into competitive positions — top-10 rankings are now 24x what they were at baseline.
The referring domain growth from ~1,312 to 10,226 is the backbone of this. Building that kind of domain diversity over four-plus years created the authority needed to compete for high-intent legal terms. The Edwardsville market tells the sharpest story: every single tracked keyword in that geo now ranks, 46 of 49 are in the top 10, and 9 core personal injury terms (including "truck accident lawyer" at 60.5K searches and "car accident attorney" at 40.5K) rank #1 through the GBP-linked landing page. St. Louis followed a similar pattern — "trucking accident attorney" (27.1K searches) now ranks #1 via the STL landing page.
Per-target breakdown
| Target | Tracked | Ranking Now | Top-10 | Top-3 | New Rankings | |---|---|---|---|---|---| | THL US DESKTOP | 1,282 | 1,101 | 654 | 334 | 1,101 | | THL CHICAGO DESKTOP | 922 | 797 | 374 | 174 | 797 | | THL US MOBILE | 399 | 353 | 174 | 67 | 353 | | THL STL DESKTOP | 278 | 256 | 160 | 80 | 256 | | THL STL MOBILE | 274 | 203 | 130 | 23 | 203 | | THL CHICAGO MOBILE | 114 | 30 | 3 | 0 | 30 | | THL EVILLE DESKTOP | 49 | 49 | 46 | 41 | 49 | | THL EVILLE MOBILE | 33 | 32 | 32 | 4 | 32 | | THL MARIETTA DESKTOP | 32 | 2 | 0 | 0 | 2 |
The two standout performers are THL EVILLE DESKTOP (100% of tracked terms ranking, 94% in the top 10) and THL STL DESKTOP (92% ranking, 58% in the top 10). The national desktop target is the workhorse by volume — 1,101 new rankings, 654 in the top 10.
Honest read
Two targets warrant a direct conversation. THL CHICAGO MOBILE is lagging: only 30 of 114 tracked keywords rank (26%), with just 3 in the top 10 and none in the top 3 — a stark contrast to Chicago desktop's 86% ranking rate. Desktop-to-mobile parity on Chicago pages should be a near-term priority. THL MARIETTA DESKTOP is effectively not yet moving — 2 of 32 tracked terms rank, no top-10 visibility. Whether that reflects a newer campaign phase, thinner local content, or link authority gaps in that market, it needs a frank review of what it will take to compete there.
Authority Score ticked down slightly from ~43 to 42 — not a meaningful change, but worth monitoring given how aggressively the referring domain count grew. A large influx of new domains doesn't always move AS immediately, and quality of those links matters more than the score itself. Nothing alarming here, but it's a number to watch.