Bottom line
TruLaw entered this engagement with virtually no tracked keyword rankings and now holds positions for 70 of 73 tracked terms — including 16 in the top 3 and a #1 ranking for "suboxone lawsuit" (8,100 monthly searches). The authority and link-building work has compounded into real, high-intent visibility in a brutally competitive legal vertical.
Headline wins
- Keywords in Top 10 grew from 3 → 40 (+1,233%) — the single most material shift across the engagement
- "Suboxone lawsuit" now ranks #1 — 8,100 monthly searches, zero ranking at the start; this is a flagship term in mass tort lead generation
- 70 of 73 tracked keywords went from unranked to ranking — essentially a clean sweep of the target list
- Referring domains nearly tripled: 993 → 2,969 (+199%), supporting the authority gains that made the rankings possible
- Total backlinks grew from ~4,962 → 13,773 (+178%) — a link profile that meaningfully changed
- Authority Score climbed from 28 → 33 (+18%) — modest in absolute terms but directionally consistent with the domain-level improvements above
Where we moved the needle
At engagement start, TruLaw had almost no tracked presence — zero keywords in the top 3 or top 10, and just 3 in the top 100 (outside the tracked set, Semrush's broader organic data showed a thin footprint as well). Over 38 months, that changed substantially. The top-10 count went from 3 to 40, top-3 from 0 to 20, and the full tracked set went from 0 → 70 ranking terms. The gains are concentrated in high-intent mass tort and product liability keyword clusters: Suboxone tooth decay, Depo-Provera, spinal cord stimulators, transvaginal mesh, Ozempic, and emerging verticals like online gambling addiction lawsuits.
The keyword wins aren't shallow. Terms like "suboxone lawsuit" (8,100/mo, now #1), "suboxone lawsuit payout per person" (1,600/mo, now #1), and "can I still apply for suboxone lawsuit" (1,600/mo, now #2) represent high-commercial-intent queries that convert to case intake. Similarly, "depo-provera lawsuit sign up" at #2 (880/mo) and "spinal cord stimulator lawsuit" at #2 (590/mo) are transactional queries. The link-building program — nearly tripling referring domains — appears to be the structural engine underneath these movements.
Per-target breakdown
There is a single tracked target in this engagement, so no multi-target breakdown is needed. All 73 keywords and all metrics above reflect the TRULAW target (trulaw.com, US).
Honest read
Two metrics in the payload returned null for current values: Organic Keywords (baseline ~2,777) and Estimated Organic Traffic (baseline ~749). We don't have a current read on either, so we can't confirm whether the broader organic footprint grew proportionally to the tracked keyword wins — and we should be upfront about that gap. It's possible that overall organic traffic has scaled significantly given the ranking gains, but we're not going to claim a number we can't verify. The Authority Score improvement (+5 points) is real but incremental; at 33, TruLaw is still below where dominant legal publishers sit, and continuing to close that gap matters for sustaining these rankings long-term. No tracked metrics went backwards — but the missing traffic and keyword-universe data are gaps worth filling in the next reporting cycle.